Digital Experiences · Website Care & Optimization
Keep your website ready for what comes next.
A site is not finished on launch day. We help teams maintain technical health, resolve friction and make measured improvements as their needs change.
Useful when
Dependencies are out of date, forms or integrations fail without anyone noticing, performance has drifted, or small improvements never get prioritized.
What we need from you
- Hosting, CMS and repository access
- A list of the journeys that must always work
- A contact for urgent decisions
- Agreement on what counts as urgent
How it works
A recurring care loop
Care is a cycle, not a one-off fix. Response commitments are agreed in writing for each plan.
Monitor
Uptime, errors, forms, updates and key journeys
Triage
Sort by impact: broken, risky or improvable
Fix
Changes made in a safe, reversible way
Validate
Check the fix in the browser and on mobile
Report
What happened, what changed and what's next
- Repeats every cycle
What care actually covers
“Maintenance” means different things to different people. These are the distinct parts, so you can choose what you need.
Maintenance
Keeping dependencies, frameworks and plugins up to date in a controlled way.
Monitoring
Uptime, error and form monitoring so problems are noticed before customers report them.
Security updates
Applying security patches promptly and reviewing access and credentials.
Backups and recovery
Backups you've actually tested restoring, with a documented recovery plan.
Incident response
A clear process for what happens when something breaks, and who does what.
Continuous improvement
A prioritized backlog of performance, conversion and content improvements.
What's included
- Monthly health review
- Dependency and security update planning
- Uptime and error monitoring setup
- Form and integration testing
- Broken-link checks
- Performance reviews
- Accessibility spot checks
- Backup and recovery planning
- Analytics review
- Change log and documentation
Not included by default
- Redesigns or new features, unless agreed in the backlog
- Third-party outages outside our control
- Response times that haven't been agreed in writing
How we approach it
- 1Baseline
- 2Monitor
- 3Maintain
- 4Review
- 5Improve
- 6Document
Sample monthly health review
- Uptime and error summary for the month
- Updates applied and anything deferred, with reasons
- Forms and key journeys tested end-to-end
- Performance on mobile compared with last month
- Broken links and crawl errors
- Top three improvements recommended for next month
From reactive fixes to a planned backlog
Illustrative scenario · not a client case studyBefore
- Problems are found by customers
- Updates are skipped because they feel risky
- Small improvements never get scheduled
After
- Monitoring flags issues early
- Updates are tested and logged
- A short monthly backlog keeps the site improving
Questions we're often asked
Can you look after a site you didn't build?
Usually, yes. We start with a technical review to understand the stack, risks and what can be safely maintained.
What does ongoing care include?
It's scoped to your site and needs — typically updates, monitoring, checks and a small backlog of improvements.
Do you offer a fixed response time?
Response times are agreed in writing as part of the engagement, based on what you need and what we can reliably commit to.
Is there a contract or a minimum term?
Terms are agreed individually and written down before work starts, including scope, hours and how either side can end the arrangement.